Educating staff and creating awareness can be thought of as a "campaign." Your campaign content will likely include:
By educating staff and increasing awareness, you're helping to break down barriers that keep people from taking part in your walking program. It is important to tailor your "campaign" contents to address people differently-based on their current activity levels.
There are a variety of ways to educate your workplace:
Learn more about effective ways to educate your workplace in Active Communities' Active Workplace Workbook-Awareness & Education Guide.
Other helpful resources include:
Canadian Fitness and Lifestyle Research Institute - Information about barriers to and benefits of physical activity in the workplace.
Canada's Physical Activity Guide to Healthy Active Living - Guide to getting active, benefits associated with living actively, examples of activities, how much activity is required to realize health benefits, and more.