Promotion is a vital part of any successful walking program. Successful promotion can
- Increase attendance at events
- Increase participation and support of your programs
- Increase commitment to active living
- Attract new people to your events and programs
Working with the media is a great way to spread the word about your program and promote physical activity. There a number of ways to engage your local media.
- Create backgrounders, fact sheets, images or news releases
- Develop public service announcements
- Organize a news conference
- Participate in a media interview
- Host an event
Here are some other great ways to promote your walking program:
- Host a walking program kick-off!
- Recognize community members or walk leaders who participated and assisted in the walking program. Profile them around your community.
- Encourage story submissions from community members of how being physical activity has improved their life.
- Provide incentives or prizes for participation (partner with local businesses)
- Contact your local newspaper or radio and highlight your program successes.